Celebrity Product RecallResponse®
Celebrity product endorsements can be powerful marketing tools, but the strategy can backfire when a celebrity endorser becomes entangled in an illegal activity, public scandal or engages in disreputable conduct, or suddenly passes away. With Celebrity Product RecallResponse® in place, companies can move forward with celebrity endorsement campaigns with confidence, knowing they can properly protect their products and their brand if their once-esteemed celebrity endorser suddenly disgraced or passes away unexpectedly. This standalone insurance policy covers the product recall expenses and product advertising expenses a company incurs to recall its celebrity-endorsed product in the wake of the celebrity endorser’s compromised public image or unexpected death. See http://lexins.co/1/lexHS_celebrityRecall.pdf.